After 42 years, the folks at Heinz have reinvented the take out squeeze pack that has held everyone’s favorite condiment. We’ve all fumbled with them, squirted ketchup all over ourselves and even left them to rot in our desk. Sometimes we’ve even tried to drizzle our ketchup over our fries and attempt to keep clean while driving. Heinz knew it was an issue and set out to evolve the squeezy pack.
They even went so far as to buy a used minivan that their product people could drive around in while trying to improve the situation.
The result? A dual function package that can work as a traditional squeeze package or a lay flat dip tray. The tip can be torn off cleanly or peel back the top and dip away. These hold 3 times as much tomatoey goodness, meaning you only need to grab 1 pack, rather than stuffing a handful in the center console of your car.
Seems like someone has been using their noodle!
