This must be the place: PRIME

While working on some automotive content yesterday, I came across a project called This must be the place by Lost & Found Films. The series of short films examines the places that make us feel at home.

Little makes us feel at home like great food and a comfortable place to enjoy it. PRIME goes behind the scenes at New York City’s Prime Burger. After watching the video, I have added this to the list of places I need to visit on my next trip to NYC if for no reason but to soak up the people and the history.

Check it out after the break.

Prime Burger Homepage

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